Merchandise Strategy

Artists must optimize all sources of revenue and leverage fan interest to boost name recognition.
 

The movement to streams and away from downloads and sales has had a significant impact on artist earnings.  It has made it even more crucial for artists to leverage all forms of revenue to support their needs.  Merchandise sales is one way to do that. 
 

Another benefit to a successful merchandise strategy is boosted name recognition.  People you don’t even know will be your billboard…and they’ll pay you for the opportunity. 
 

Zephyr Sound works with artists to translate their brand into the right style and selection of merchandise.  Zephyr Sound then collaborates with the artist to obtain the right quality of product and make it available for sale. 
 

Pat observes, “Once we have the merchandise on hand, artist commitment is crucial to making the sales happen.  Create the merch area, get it staffed, mention it during the performance, and meet fabs there after the show.”  If you music speaks to a fan, then they will be happy to support you through your merchandise.  For touring artists, merchandise sales is often pivotal to making the tour happen…let alone profitable. 
 

Contact Zephyr Sound today to design, plan, and create your merchandise strategy.